Prudential’s co-ordinated approach provides a combination of local service with global capability.
Our worldwide operations form an integral part of one company, offering a consistent investment philosophy and process. In addition to our Cape Town office, we are based in the world's major financial centres. Local Prudential offices provide expertise in that region to other offices in the Group, thereby guaranteeing a local edge within a global framework. With the aid of the latest technology our investment professionals around the world work closely together, sharing ideas, information and research.

United Kingdom and Europe
From our headquarters in the City of London, we manage the assets of European pension funds and other institutional investors. From this office we invest in the European markets on behalf of our global client base. In both equity and bond markets we have complementary teams of research analysts and fund managers who provide a pan-European focus to European asset management.

London houses the hub of our Portfolio Management Group, comprising economists, strategists and Tactical Asset Allocation practitioners. With members worldwide, it co-ordinates our global investment strategy, providing a clear framework for Tactical Asset Allocation decisions.

The UK‘s largest institutional property investor, Prudential Portfolio Managers Property, also operates from the City. Prudential Portfolio Managers Ventures, another significant division with offices in London, Paris, Chicago, Hong Kong and Sydney, is a leader in private equity finance.

America
Prudential Portfolio Managers America has offices in Chicago and New York, managing assets on behalf of pension funds and other institutions, including Prudential plc's US subsidiary, Jackson National Life. They have specialist expertise in a wide range of asset classes including domestic equity and fixed income, private equity, private placements, structured finance, distressed debt, asset based lending and property.

Asia
Prudential Portfolio Managers Asia was established to provide a focused approach to investing in Asia. Positioned to capitalise on investment opportunities in this region, two investment management operations are strategically located to cover North East Asia and the Philippines from our Hong Kong office and South East Asia, India and Australasia from our Singapore office. This regional presence places us in the midst of the companies in which we invest and the economies in which they operate.

Experience and Resources
Today, by virtue of size and expertise, Prudential is among the most influential and respected investment houses worldwide. We provide innovative asset management services to institutions globally.

The strength of Prudential stems from its substantial funds under management, a global presence and massively strong global balance sheet.

Our competitive advantage stems from the consistent application of our value philosophy and process, enabling us to maintain a leading position in the fund management industry.

We are able to call on Prudential's vast resources of over 300 investment professionals worldwide. These high quality individuals work together in teams covering the specialist areas within fund management and research. Together, we operate in a global framework combining our expertise for the benefit of our clients.

The face of Prudential
Since 1848 Prudential's corporate logo has used the face of one of the four virtues, namely Prudence, as its logo. Prudence, as defined by the Oxford English dictionary, means “wise, discerning, sagacious in adapting means to ends, having sound judgement in practical affairs, circumspect, discreet, worldly wise, having practical wisdom". Based on this premise, Prudential manages your money.